SellerMagnet ASIN to EAN Converter

Expanding Globally with SellerMagnet’s ASIN-to-EAN Converter

By Emma Johnson | July 10, 2025

Expanding Globally with SellerMagnet’s ASIN-to-EAN Converter

For Amazon businesses aiming for international expansion, understanding and managing product identifiers across different marketplaces is crucial. SellerMagnet offers a robust Amazon ASIN/ISBN/EAN Converter, empowering businesses and market analysts to seamlessly bridge the gap between Amazon Standard Identification Numbers (ASINs) and European Article Numbers (EANs). This post explores how you can leverage SellerMagnet's API for competitive analysis, inventory management, and comprehensive market research.

Why ASIN-to-EAN Conversion Matters

ASINs are Amazon-specific identifiers, while EANs are globally recognized. Converting between them enables:

  • Global Product Matching: Easily identify and compare products across different Amazon marketplaces.
  • Efficient Inventory Management: Streamline your inventory by aligning ASINs with their corresponding EANs.
  • Enhanced Market Research: Gain a broader perspective on product performance and competition in international markets.

Unlocking Global Opportunities with SellerMagnet's ASIN-to-EAN Converter

SellerMagnet’s Amazon ASIN/ISBN/EAN Converter provides a simple yet powerful solution for converting between ASINs and EANs. This is how you can use it:

API Endpoint: /amazon-asin-converter

Method: GET

Description: Convert between ASIN and EAN identifiers for Amazon products.

Parameters:

  • asin (required): ASIN or EAN to convert (e.g., "B08N5WRWNW" or "9781234567890")
  • marketplaceId (required): Marketplace ID (e.g., "A1PA6795UKMFR9")
  • conversion_direction (required): Conversion direction: "asin-to-ean" or "ean-to-asin"
  • api_key (required): Your API key

Use Cases and Examples

1. Converting ASIN to EAN

Suppose you have an ASIN and want to find its corresponding EAN for the German marketplace. Here’s how you can use the API:


curl --location --request GET 'https://sellermagnet-api.com/amazon-asin-converter?asin=B0CLTBHXWQ&marketplaceId=A1PA6795UKMFR9&conversion_direction=asin-to-ean&api_key=YOUR_API_KEY'

Response:


{
  "data": {
    "asin": "B0CLTBHXWQ",
    "eanList": [
      "0711719577294"
    ],
    "listedSince": "2023-12-30 01:00:00",
    "productTitle": "Playstation 5 Console Edizione Digital Slim"
  },
  "success": true
}

This response provides the EAN list associated with the given ASIN in the specified marketplace, along with the listing date and title.

2. Converting EAN to ASIN

If you have an EAN and need to find its corresponding ASIN in the US marketplace, you can use the following request:


curl --location --request GET 'https://sellermagnet-api.com/amazon-asin-converter?asin=0711719577294&marketplaceId=ATVPDKIKX0DER&conversion_direction=ean-to-asin&api_key=YOUR_API_KEY'

Response:


{
  "data": {
    "asin": "B0CLTBHXWQ",
    "eanList": [
      "0711719577294"
    ],
    "listedSince": "2023-12-30 01:00:00",
    "productTitle": "Playstation 5 Console Edizione Digital Slim"
  },
  "success": true
}

Advanced Strategies for Global Expansion

Once you've established the ASIN-to-EAN relationships, integrate this data with other SellerMagnet APIs for comprehensive insights:

  • Amazon Product Statistics: Track sales rank, review counts, and other vital metrics across different marketplaces to gauge product performance.
  • Amazon Product Lookup: Retrieve detailed product information, including descriptions, features, and variations, to ensure consistent and accurate listings globally.
  • Amazon Product Offers: Monitor pricing, seller information, and inventory levels to stay competitive in each marketplace.
  • Amazon Seller Review: Check your seller performance.

Example: Combining ASIN Conversion with Product Statistics

First, convert an ASIN to EAN. Then, use the ASIN with the Amazon Product Statistics API to retrieve sales data for the corresponding product in another marketplace:


curl --location --request GET 'https://sellermagnet-api.com/amazon-product-statistics?asin=B0CLTBHXWQ&marketplaceId=A1PA6795UKMFR9&api_key=YOUR_API_KEY'

Response:


{
  "data": {
    "asin": "B0CLTBHXWQ",
    "productTitle": "Playstation 5 Console Edizione Digital Slim",
    "buyBoxPrice": 41800,
    "buyBoxFulfillment": "FBM",
    "buyBoxSellerIdHistory": [
      [
        "2025-06-14 17:08:00",
        "A2I59UVTUWUFH0"
      ]
    ],
    "categoryTree": [
      {
        "catId": 412603031,
        "name": "Videogiochi"
      },
      {
        "catId": 20904349031,
        "name": "PlayStation 5"
      },
      {
        "catId": 20904364031,
        "name": "Console"
      }
    ],
    "graphs": {
      "amazonAsSellerPriceHistory": "https://sellermagnet-api-webspace.s3.eu-central-1.amazonaws.com/amazon/api/charts/B0CLTBHXWQ/1749913774/B0CLTBHXWQ_amazon_price_1749913773.png",
      "lowestFBAPriceHistory": "https://sellermagnet-api-webspace.s3.eu-central-1.amazonaws.com/amazon/api/charts/B0CLTBHXWQ/1749913776/B0CLTBHXWQ_fba_price_1749913773.png",
      "lowestFBMPriceHistory": "https://sellermagnet-api-webspace.s3.eu-central-1.amazonaws.com/amazon/api/charts/B0CLTBHXWQ/1749913775/B0CLTBHXWQ_fbm_price_1749913773.png",
      "monthlySoldHistory": "https://sellermagnet-api-webspace.s3.eu-central-1.amazonaws.com/amazon/api/charts/B0CLTBHXWQ/1749913778/B0CLTBHXWQ_monthly_sold_1749913773.png",
      "productRatingHistory": "https://sellermagnet-api-webspace.s3.eu-central-1.amazonaws.com/amazon/api/charts/B0CLTBHXWQ/1749913777/B0CLTBHXWQ_rating_1749913773.png"
    },
    "listedSince": "2023-12-30 01:00:00",
    "lowestFBAPrice": 44999,
    "lowestFBMPrice": 41700,
    "marketplaceId": "APJ6JRA9NG5V4",
    "marketplaceNewPriceHistory": [
      [
        "2025-06-14",
        41700
      ]
    ],
    "offers": {
      "A11IL2PNWYJU7H": {
        "isFBA": true,
        "lastUpdated": "2025-06-14 17:08:00",
        "priceHistory": [
          [
            "2025-06-14 06:22:00",
            44999,
            0
          ]
        ],
        "stockHistory": [
          [
            "2025-05-29 11:32:00",
            1
          ]
        ]
      },
      "A12FLY25DT7QO0": {
        "isFBA": false,
        "lastUpdated": "2025-06-14 17:08:00",
        "priceHistory": [
          [
            "2025-06-09 15:32:00",
            41800,
            0
          ]
        ],
        "stockHistory": [
          [
            "2025-06-14 13:34:00",
            49
          ]
        ]
      },
      "A18KSDUE00UP6J": {
        "isFBA": false,
        "lastUpdated": "2025-06-14 17:08:00",
        "priceHistory": [
          [
            "2025-05-29 11:32:00",
            42890,
            0
          ]
        ],
        "stockHistory": [
          [
            "2025-05-30 18:30:00",
            3
          ]
        ]
      }
    },
    "productReviewAverage": 4.7,
    "productTotalReviews": 3129,
    "rootCategory": {
      "id": 412603031,
      "name": "Videogiochi"
    },
    "stats": {
      "amazonAsSellerPriceHistory": [
        [
          "2025-06-14",
          44999
        ]
      ],
      "buyBoxPriceHistory": [
        [
          "2025-06-13",
          41700
        ]
      ],
      "monthlySoldHistory": [
        [
          "2025-06",
          1000
        ]
      ],
      "productRatingCountHistory": [
        [
          "2025-06-14 15:28:00",
          3129
        ]
      ],
      "productRatingHistory": [
        [
          "2025-02-02 01:30:00",
          4.7
        ]
      ],
      "salesRankHistory": [
        [
          "2025-06-14 01:58:00",
          15
        ]
      ]
    }
  },
  "success": true
}

SellerMagnet’s Ecosystem for Amazon Success

Beyond ASIN-to-EAN conversion, SellerMagnet provides a comprehensive suite of tools for Amazon businesses:

Getting Started with SellerMagnet

Ready to expand your Amazon business globally? Here's how to get started:

  1. Visit SellerMagnet
  2. Try Free or explore our pricing.
  3. Refer to the Documentation and Code Examples.
  4. Contact us with any questions.

SellerMagnet is your partner for data-driven success on Amazon. Start leveraging the power of our APIs today!

Back to Blog