Track Amazon Private Label Success Metrics Using SellerMagnetAPI
For Amazon private label businesses, understanding and tracking key performance indicators (KPIs) is crucial for success. SellerMagnetAPI provides enterprise-grade data solutions, enabling businesses and market analysts to monitor essential metrics related to product performance, competitive analysis, and market trends. This blog post will guide you through leveraging SellerMagnetAPI to track vital success metrics for your Amazon private label products.
Why Track Amazon Private Label Success Metrics?
Tracking the right metrics allows you to:
- Optimize Product Listings: Identify areas for improvement in your product listings to increase visibility and conversion rates.
- Monitor Competitors: Keep an eye on competitor pricing, reviews, and sales performance to adjust your strategies accordingly.
- Manage Inventory Effectively: Predict demand and optimize your inventory levels to avoid stockouts or excess inventory.
- Make Data-Driven Decisions: Base your business decisions on concrete data rather than guesswork.
Using SellerMagnetAPI for Amazon Private Label Tracking
SellerMagnetAPI offers several powerful endpoints to help you track your Amazon private label success metrics efficiently.
1. Amazon Product Statistics: Sales Rank and Reviews
The Amazon Product Statistics endpoint provides detailed statistics for an Amazon product, including sales rank and review counts. This is essential for gauging product popularity and customer satisfaction.
Endpoint: /amazon-product-statistics
Method: GET
Parameters:
asin(required): Product ASIN (e.g., "B08N5WRWNW")marketplaceId(required): Marketplace ID (e.g., "A1PA6795UKMFR9")api_key(required): Your API keygraphs(optional): Generate visually graphs for history data
Example Request:
curl --location --request GET 'https://sellermagnet-api.com/amazon-product-statistics?asin=B08N5WRWNW&marketplaceId=A1PA6795UKMFR9&api_key=YOUR_API_KEY'
Example Response:
{
"success": true,
"data": {
"asin": "B0CLTBHXWQ",
"amazonPrice": 41800,
"bestSellerRank": 15,
"buyBoxPrice": 41800,
"buyBoxFulfillment": "FBM",
"buyBoxSellerIdHistory": [
[
"2025-06-14 17:08:00",
"A2I59UVTUWUFH0"
]
],
"salesRankHistory": [
[
"2025-06-14 01:58:00",
15
]
],
"trackingSince": "2023-12-30",
"graphs": {
"priceTrend": [
{
"timestamp": "2024-01-01T00:00:00Z",
"price": 42000
},
{
"timestamp": "2024-01-08T00:00:00Z",
"price": 41500
}
],
"rankTrend": [
{
"timestamp": "2024-01-01T00:00:00Z",
"rank": 12
},
{
"timestamp": "2024-01-08T00:00:00Z",
"rank": 15
}
]
},
"metadata": {
"category": "Electronics",
"lastUpdated": "2024-01-15T10:00:00Z"
}
}
}
By monitoring the bestSellerRank and analyzing trends in salesRankHistory, you can assess your product's market position and sales performance over time. Analyzing graphs help to identify trends and seasonality in you data.
2. Amazon ASIN Converter: Identifying Product Codes
The Amazon ASIN Converter endpoint allows you to convert between ASIN and EAN identifiers. This is useful for synchronizing product information across different systems or marketplaces.
Endpoint: /amazon-asin-converter
Method: GET
Parameters:
asin(required): ASIN or EAN to convert (e.g., "B08N5WRWNW" or "9781234567890")marketplaceId(required): Marketplace ID (e.g., "A1PA6795UKMFR9")conversion_direction(required): Conversion direction: "asin-to-ean" or "ean-to-asin"api_key(required): Your API key
Example Request:
curl --location --request GET 'https://sellermagnet-api.com/amazon-asin-converter?asin=B08N5WRWNW&marketplaceId=A1PA6795UKMFR9&conversion_direction=asin-to-ean&api_key=YOUR_API_KEY'
Example Response:
{
"success": true,
"data": {
"asin": "B0CLTBHXWQ",
"eanList": [
"0711719577294"
],
"listedSince": "2023-12-30 01:00:00",
"productTitle": "Playstation 5 Console Edizione Digital Slim"
}
}
This information can be used to ensure accurate product identification and consistency across your supply chain.
3. Get Amazon Seller Review: Monitoring Seller Performance
The Get Amazon Seller Review endpoint allows you to fetch review details for a specific Amazon seller. Monitoring your seller feedback is vital for maintaining a positive reputation and building customer trust.
Endpoint: /amazon-seller-review
Method: GET
Parameters:
sellerId(required): Seller ID (e.g., "A1B2C3D4E5F6G7")marketplaceId(required): Marketplace ID (e.g., "A1PA6795UKMFR9")api_key(required): Your API key
Example Request:
curl --location --request GET 'https://sellermagnet-api.com/amazon-seller-review?sellerId=A1CWSGXIR635I6&marketplaceId=ATVPDKIKX0DER&api_key=YOUR_API_KEY'
Example Response:
{
"success": true,
"data": {
"marketplace": {
"ATVPDKIKX0DER": {
"last5Reviews": [
{
"dateRated": "By gary kraus on June 5, 2025.",
"reviewText": "great",
"starRating": "5 out of 5 stars"
}
],
"sellerFeedback": {
"30": {
"rating": "3.3",
"reviewsCount": "7"
},
"90": {
"rating": "3.6",
"reviewsCount": "30"
},
"365": {
"rating": "3.9",
"reviewsCount": "114"
},
"lifetime": {
"rating": "4.5",
"reviewsCount": "1,535"
}
}
}
},
"sellerId": "A1CWSGXIR635I6"
}
}
Analyzing the feedback ratings and review counts over different time periods allows you to address any issues and maintain high seller performance.
4. Get Amazon Product: Gathering Comprehensive Product Details
The Get Amazon Product endpoint retrieves detailed product information for a given ASIN. This includes everything from product dimensions and weight to best-seller ranks and customer reviews.
Endpoint: /amazon-product-lookup
Method: GET
Parameters:
asin(required): Product ASIN (e.g., 'B08N5WRWNW')marketplaceId(required): Marketplace ID (e.g., 'A1PA6795UKMFR9')api_key(required): Your API key
Example Request:
curl --location --request GET 'https://sellermagnet-api.com/amazon-product-lookup?asin=B0CL61F39H&marketplaceId=ATVPDKIKX0DER&api_key=YOUR_API_KEY'
Example Response:
{
"success": true,
"data": {
"productInfo": {
"additionalDetails": {
"ASIN": "B0CL61F39H",
"Batteries": "1 Lithium Ion batteries required. (included)",
"Best Sellers Rank": "Nr. 31 in Video Games Nr. 1 in PlayStation 5 Consoles",
"Customer Rating": "4.7 out of 5 stars",
"Date First Available": "December 10, 2023",
"Item Weight": "10.6 pounds",
"Item model number": "CFI-2015",
"Manufacturer": "Sony",
"Number of Reviews": "7,092 ratings",
"Product Dimensions": "14 x 17 x 7 inches; 10.6 Pounds",
"Release date": "December 10, 2023",
"Type of item": "Video Game"
},
"asin": "B0CL61F39H",
"bestsellerRanks": {
"main_category": {
"name": "Video Games",
"rank": 31
},
"subcategory": {
"name": "PlayStation",
"rank": 1
}
},
"bulletPoints": [
"Model Number CFI-2000",
"Includes DualSense Wireless Controller, 1TB SSD, Disc Drive, 2 Horizontal Stand Feet, HDMI Cable, AC power cord, USB cable, printed materials, ASTRO\u2019s PLAYROOM (Pre-installed game)",
"Vertical Stand sold separately"
],
"buyBoxInfo": {
"currencyCode": "USD",
"currencyName": "United States Dollar",
"currencySymbol": "$",
"price": 444.99,
"sellerId": "A3853PJW50SJG8"
},
"categories": {
"bestsellerCategory": [
{
"id": "20972781011",
"index": 1,
"name": "PlayStation 5",
"url": "https://www.amazon.com/b/ref=dp_bc_2?ie=UTF8&node=20972781011"
}
],
"rootCategory": {
"id": "468642",
"name": "Video Games",
"url": "https://www.amazon.com/computer-video-games-hardware-accessories/b/ref=dp_bc_1?ie=UTF8&node=468642"
}
},
"description": [
"Model Number CFI-2000",
"Includes DualSense Wireless Controller, 1TB SSD, Disc Drive, 2 Horizontal Stand Feet, HDMI Cable, AC power cord, USB cable, printed materials, ASTRO\u2019s PLAYROOM (Pre-installed game)",
"Vertical Stand sold separately",
"The PS5 console unleashes new gaming possibilities that you never anticipated. Experience lightning fast loading with an ultra-high speed SSD, deeper immersion with support for haptic feedback, adaptive triggers, and 3D Audio*, and an all-new generation of incredible PlayStation games. Lightning Speed - Harness the power of a custom CPU, GPU, and SSD with Integrated I/O that rewrite the rules of what a PlayStation console can do. Stunning Games - Marvel at incredible graphics and experience new PS5 features. Play a back catalog of supported PS4 games. Breathtaking Immersion - Discover a deeper gaming experience with support for haptic feedback, adaptive triggers, and 3D Audio technology. Vertical stand sold separately. *3D audio via built-in TV speakers or analog/USB stereo headphones. Set up and latest system software update required."
],
"details": {
"ASIN": "B0CL61F39H",
"Batteries": "1 Lithium Ion batteries required. (included)",
"Date First Available": "December 10, 2023",
"Item Weight": "10.6 pounds",
"Item model number": "CFI-2015",
"Manufacturer": "Sony",
"Platform": "PlayStation 5",
"Product Dimensions": "14 x 17 x 7 inches; 10.6 Pounds",
"Release date": "December 10, 2023",
"Type of item": "Video Game"
},
"hasAPlusContent": true,
"images": [
"https://m.media-amazon.com/images/I/41ECK5cY-2L._SL1000_.jpg"
],
"link": "https://www.amazon.com/dp/B0CL61F39H",
"listedSinceDate": "2023-12-10",
"mainImage": "https://m.media-amazon.com/images/I/31kTNmpm6vL.jpg",
"marketplaceId": "ATVPDKIKX0DER",
"reviews": {
"averageRating": 4.7,
"reviewSummary": "4.7 out of 5 stars",
"totalReviews": 7092
},
"title": "PlayStation\u00ae5 console (slim)",
"variations": [],
"videos": []
}
}
}
This detailed information is invaluable for optimizing product listings, understanding market trends, and making informed business decisions.
5. Get Amazon Product Offers: Monitoring Pricing and Inventory
The Get Amazon Product Offers endpoint lists offers for a product, including price, seller, condition, and inventory details. This is crucial for competitive pricing and inventory management.
Endpoint: /amazon-product-offers
Method: GET
Parameters:
asin(required): Product ASIN (e.g., 'B08N5WRWNW')marketplaceId(required): Marketplace ID (e.g., 'A1PA6795UKMFR9')geo_location(optional): Detailed Geo Location ZIP CODEapi_key(required): Your API key
Example Request:
curl --location --request GET 'https://sellermagnet-api.com/amazon-product-offers?asin=B0CL61F39H&marketplaceId=ATVPDKIKX0DER&api_key=YOUR_API_KEY'
Example Response:
{
"success": true,
"data": {
"asin": "B0CL61F39H",
"buyBox": {
"condition": "New",
"deliveryDate": "2025-06-28",
"fulfillmentType": "FBA",
"inventory": 30,
"positivePercentage": 0,
"priceWithoutShipping": 499,
"sellerId": "Amazon",
"sellerName": "Amazon",
"shippingPrice": 0,
"totalPrice": 499,
"totalReviews": 0
},
"currency": {
"code": "USD",
"name": "United States Dollar",
"symbol": "$"
},
"marketplaceId": "ATVPDKIKX0DER",
"offers": [
{
"condition": "New",
"deliveryDate": "2025-06-28",
"fulfillmentType": "FBA",
"inventory": 30,
"positivePercentage": 0,
"priceWithoutShipping": 499,
"sellerId": "Amazon",
"sellerName": "Amazon",
"shippingPrice": 0,
"totalPrice": 499,
"totalReviews": 0
}
],
"productLink": "https://www.amazon.com/dp/B0CL61F39H",
"productMainImage": "https://m.media-amazon.com/images/I/31kTNmpm6vL.jpg",
"productTitle": "PlayStation\u00ae5 console (slim)"
}
}
By monitoring the buyBox and offers, you can ensure your pricing is competitive and that you have adequate inventory to meet demand. The geo_location parameter allows for localized price and availability monitoring.
6. Amazon Product Search Estimated Sells: Estimating Product Sales
The Amazon Product Search Estimated Sells endpoint retrieves estimated sales data for an Amazon product by ASIN. This is crucial for understanding market demand and forecasting sales.
Endpoint: /amazon-product-search-estimated-sells
Method: GET
Parameters:
asin(required): Product ASIN (e.g., "B08N5WRWNW")marketplaceId(required): Marketplace ID (e.g., "A1PA6795UKMFR9")api_key(required): Your API key
Example Request:
curl --location --request GET 'https://sellermagnet-api.com/amazon-product-search-estimated-sells?asin=B08N5WRWNW&marketplaceId=A1PA6795UKMFR9&api_key=YOUR_API_KEY'
Example Response:
{
"success": true,
"data": {
"asin": "B08N5WRWNW",
"estimated_monthly_sales": 121
}
}
With the estimated_monthly_sales metric, you can better understand the sales volume for your products and adjust your strategies accordingly.
Additional SellerMagnetAPI Features
- Amazon Bestsellers: Discover top-selling products in any category to identify trends and opportunities.
- Search Amazon: Analyze search results to optimize your product listings and improve visibility.
Conclusion
Tracking Amazon private label success metrics is essential for making informed business decisions, optimizing product listings, and staying ahead of the competition. SellerMagnetAPI provides a comprehensive suite of tools to help you monitor these metrics effectively. By leveraging the Amazon Product Statistics, Amazon ASIN Converter, Amazon Seller Review, Amazon Product Lookup, Amazon Product Offers and Amazon Product Estimate Sales endpoints, you can gain valuable insights into your product performance and market dynamics.
Ready to take your Amazon private label business to the next level? Try SellerMagnetAPI for free today and start tracking your success metrics like a pro!