Convert ASINs to EANs for Amazon market analysis

How to Convert ASINs to EANs for Global Amazon Market Analysis

By Emma Johnson | July 09, 2025

Amazon Ecommerce

How to Convert ASINs to EANs for Global Amazon Market Analysis

For businesses operating on Amazon, understanding product identifiers is crucial for effective market analysis. Among these identifiers, the Amazon Standard Identification Number (ASIN) and the European Article Number (EAN) are paramount. ASINs are unique to Amazon, while EANs are globally recognized. Converting between these identifiers unlocks deeper insights into product performance across different marketplaces. This article explores how to convert ASINs to EANs using the SellerMagnet API, empowering businesses with enhanced competitive analysis, inventory management, and market research capabilities.

Why Convert ASINs to EANs?

Converting ASINs to EANs offers several strategic advantages:

  • Global Market Analysis: EANs facilitate tracking products across various Amazon marketplaces and other e-commerce platforms worldwide.
  • Enhanced Product Matching: EANs improve product matching accuracy, especially when integrating data from multiple sources.
  • Supply Chain Management: EANs streamline supply chain operations by providing a universal product identifier.
  • Competitive Intelligence: Understanding the EAN associated with an ASIN allows for broader competitive analysis beyond the Amazon ecosystem.

Using SellerMagnet's Amazon ASIN Converter API

SellerMagnet provides a robust and reliable Amazon ASIN/ISBN/EAN Converter API to seamlessly convert between ASINs and EANs. Here's how to use it:

Endpoint: /amazon-asin-converter

This endpoint allows you to convert an ASIN to its corresponding EAN. The conversion_direction parameter should be set to asin-to-ean.

Parameters:

  • asin (required): The Amazon Standard Identification Number (ASIN) you wish to convert. Example: B08N5WRWNW.
  • marketplaceId (required): The Amazon marketplace ID. Example: A1PA6795UKMFR9 (Amazon.de). A full list can be found using the Get Amazon Marketplaces endpoint.
  • conversion_direction (required): Specifies the conversion direction. Must be set to asin-to-ean.
  • api_key (required): Your unique SellerMagnet API key.

Example Request (cURL):


curl --location --request GET 'https://sellermagnet-api.com/amazon-asin-converter?asin=B08N5WRWNW&marketplaceId=A1PA6795UKMFR9&conversion_direction=asin-to-ean&api_key=YOUR_API_KEY'

Example Response:


{
  "data": {
    "asin": "B08N5WRWNW",
    "eanList": [
      "0840080587076"
    ],
    "listedSince": "2020-10-29 17:27:10",
    "productTitle": "Echo Dot (4. Generation) | Smarter Lautsprecher mit Uhr | Blaugrau"
  },
  "success": true
}

This response provides the EAN list associated with the given ASIN, the date the product was listed, and the product title.

Practical Use Cases

Let's explore some practical applications of converting ASINs to EANs:

1. Competitive Analysis

By converting ASINs to EANs, businesses can identify where their competitors' products are sold outside of Amazon. You can then use this EAN to conduct product research on other e-commerce sites or marketplaces and gain insights into pricing strategies and product positioning.

Furthermore, understanding your competitors' global reach allows you to identify potential new markets to target.

2. Inventory Management

For businesses managing inventory across multiple channels, EANs serve as a unified identifier. Converting ASINs to EANs ensures consistency in product identification, simplifying inventory tracking and reducing errors. You can integrate the SellerMagnet API into your existing inventory management system for automated ASIN to EAN conversion.

3. Market Research

Market analysts can leverage EANs to aggregate product data from various sources, including Amazon and other e-commerce platforms. This comprehensive view facilitates detailed market research, trend analysis, and identification of potential market gaps. For example, the SellerMagnet API could be coupled with a Structured Data API to gather comprehensive product information, sales data and customer reviews from multiple marketplaces.

Combining ASIN to EAN Conversion with Other SellerMagnet APIs

The power of converting ASINs to EANs is amplified when combined with other SellerMagnet APIs. Here are some examples:

1. Amazon Product Statistics

Use the Amazon Product Statistics API to gather detailed sales rank and review counts for a specific ASIN. By converting the ASIN to an EAN, you can extend this analysis to other marketplaces.

Endpoint: /amazon-product-statistics


curl --location --request GET 'https://sellermagnet-api.com/amazon-product-statistics?asin=B08N5WRWNW&marketplaceId=A1PA6795UKMFR9&api_key=YOUR_API_KEY'

This API returns valuable product statistics such as sales rank, buy box price, and historical data.

2. Amazon Product Offers

The Amazon Product Offers API provides a list of offers for a product, including price, seller, condition, and inventory details. Use the EAN to find corresponding offers on other platforms.

Endpoint: /amazon-product-offers


curl --location --request GET 'https://sellermagnet-api.com/amazon-product-offers?asin=B08N5WRWNW&marketplaceId=A1PA6795UKMFR9&api_key=YOUR_API_KEY'

This API helps in understanding the competitive landscape and pricing strategies for a given product.

3. Amazon Seller Review

Gain insights into seller performance using the Amazon Seller Review API. Identify the sellers from the Product Offers API and use their seller IDs in this API.

Endpoint: /amazon-seller-review


curl --location --request GET 'https://sellermagnet-api.com/amazon-seller-review?sellerId=A21TJRUUN4KGV&marketplaceId=A1PA6795UKMFR9&api_key=YOUR_API_KEY'

Advanced Strategies for Global Market Analysis

For enterprise-level market analysis, consider these advanced strategies:

  • Automated Data Pipelines: Use DataPipeline to schedule regular ASIN to EAN conversions and data retrieval, ensuring up-to-date insights.
  • Geolocation-Based Analysis: Incorporate geolocation data to analyze product performance in specific regions, using parameters in the Search Amazon and Amazon Product Offers endpoints.
  • Sentiment Analysis: Combine product review data from the SellerMagnet API with sentiment analysis tools to gauge customer perception of products across different marketplaces.

Conclusion

Converting ASINs to EANs is a strategic imperative for businesses seeking a comprehensive understanding of the global e-commerce landscape. The SellerMagnet API provides a powerful and efficient solution for ASIN to EAN conversion, enabling businesses to enhance their competitive analysis, inventory management, and market research efforts. By integrating SellerMagnet into your workflow, you can unlock valuable insights and drive sustainable growth in the dynamic world of e-commerce. Explore the Documentation and Pricing to get started, or Try Free today.

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