Developing a Comprehensive Amazon Market Dashboard with SellerMagnet
In the competitive landscape of Amazon, having access to real-time, accurate data is paramount for success. A comprehensive Amazon market dashboard allows businesses and market analysts to monitor key performance indicators (KPIs), track competitors, manage inventory efficiently, and conduct in-depth market research. With SellerMagnet's powerful Amazon data API, you can build such a dashboard tailored to your specific needs.
Why Build an Amazon Market Dashboard?
An Amazon market dashboard provides a centralized view of critical data, enabling informed decision-making. This includes:
- Competitive Analysis: Monitoring competitor pricing, seller reviews, and product performance.
- Inventory Management: Tracking product sales, estimated monthly sales, and best-seller ranks to optimize stock levels.
- Market Research: Identifying trending products, evaluating market demand, and understanding customer sentiment.
Leveraging SellerMagnet's API Endpoints
SellerMagnet offers a suite of API endpoints that provide the data necessary to populate your Amazon market dashboard. Here are some key endpoints and their use cases:
1. Amazon Product Statistics
The Amazon Product Statistics endpoint allows you to retrieve detailed statistics for a specific product, including sales rank, review counts, and historical data.
Use Case: Track a product's sales rank and review trends over time to gauge its performance and identify potential issues.
Endpoint: /amazon-product-statistics
Method: GET
Parameters:
asin(required): Product ASIN (e.g., "B08N5WRWNW")marketplaceId(required): Marketplace ID (e.g., "A1PA6795UKMFR9")api_key(required): Your API keygraphs(optional): Generate visually graphs for history data
Example Request (cURL):
curl -G https://sellermagnet-api.com/amazon-product-statistics \
-d asin=B08N5WRWNW \
-d marketplaceId=A1PA6795UKMFR9 \
-d api_key=YOUR_API_KEY \
-d graphs=true
Example Response:
{
"success": true,
"data": {
"asin": "B0CLTBHXWQ",
"amazonPrice": 41800,
"bestSellerRank": 15,
"buyBoxPrice": 41800,
"buyBoxFulfillment": "FBM",
"buyBoxSellerIdHistory": [
[
"2025-06-14 17:08:00",
"A2I59UVTUWUFH0"
]
],
"salesRankHistory": [
[
"2025-06-14 01:58:00",
15
]
],
"trackingSince": "2023-12-30",
"graphs": {
"priceTrend": [
{
"timestamp": "2025-06-14T17:08:00",
"price": 41800
}
],
"rankTrend": [
{
"timestamp": "2025-06-14T17:08:00",
"rank": 15
}
]
},
"metadata": {
"category": "Videogiochi",
"lastUpdated": "2025-06-14T17:08:00"
}
}
}
2. Amazon ASIN Converter
The Amazon ASIN Converter endpoint converts between ASIN and EAN identifiers, crucial for inventory management and product matching.
Use Case: Ensuring product listings are correctly matched across different systems by converting ASINs to EANs and vice versa.
Endpoint: /amazon-asin-converter
Method: GET
Parameters:
asin(required): ASIN or EAN to convert (e.g., "B08N5WRWNW" or "9781234567890")marketplaceId(required): Marketplace ID (e.g., "A1PA6795UKMFR9")conversion_direction(required): "asin-to-ean" or "ean-to-asin"api_key(required): Your API key
Example Request (cURL):
curl -G https://sellermagnet-api.com/amazon-asin-converter \
-d asin=B0CLTBHXWQ \
-d marketplaceId=A1PA6795UKMFR9 \
-d conversion_direction=asin-to-ean \
-d api_key=YOUR_API_KEY
Example Response:
{
"success": true,
"data": {
"asin": "B0CLTBHXWQ",
"eanList": [
"0711719577294"
],
"listedSince": "2023-12-30 01:00:00",
"productTitle": "Playstation 5 Console Edizione Digital Slim"
}
}
3. Get Amazon Seller Review
The Get Amazon Seller Review endpoint retrieves feedback and ratings for a specific seller, allowing you to assess their reputation.
Use Case: Monitoring seller performance and customer satisfaction levels to identify reliable partners and potential risks.
Endpoint: /amazon-seller-review
Method: GET
Parameters:
sellerId(required): Seller ID (e.g., "A1B2C3D4E5F6G7")marketplaceId(required): Marketplace ID (e.g., "A1PA6795UKMFR9")api_key(required): Your API key
Example Request (cURL):
curl -G https://sellermagnet-api.com/amazon-seller-review \
-d sellerId=A1CWSGXIR635I6 \
-d marketplaceId=ATVPDKIKX0DER \
-d api_key=YOUR_API_KEY
Example Response:
{
"success": true,
"data": {
"marketplace": {
"ATVPDKIKX0DER": {
"last5Reviews": [
{
"dateRated": "By gary kraus on June 5, 2025.",
"reviewText": "great",
"starRating": "5 out of 5 stars"
}
],
"sellerFeedback": {
"30": {
"rating": "3.3",
"reviewsCount": "7"
},
"90": {
"rating": "3.6",
"reviewsCount": "30"
},
"365": {
"rating": "3.9",
"reviewsCount": "114"
},
"lifetime": {
"rating": "4.5",
"reviewsCount": "1,535"
}
}
}
},
"sellerId": "A1CWSGXIR635I6"
}
}
4. Get Amazon Product
The Get Amazon Product endpoint retrieves comprehensive product information, including descriptions, images, and pricing.
Use Case: Gathering detailed product information for competitive analysis, pricing strategies, and content optimization.
Endpoint: /amazon-product-lookup
Method: GET
Parameters:
asin(required): Product ASIN (e.g., 'B08N5WRWNW')marketplaceId(required): Marketplace ID (e.g., 'A1PA6795UKMFR9')api_key(required): Your API key
Example Request (cURL):
curl -G https://sellermagnet-api.com/amazon-product-lookup \
-d asin=B0CL61F39H \
-d marketplaceId=ATVPDKIKX0DER \
-d api_key=YOUR_API_KEY
Example Response:
{
"success": true,
"data": {
"productInfo": {
"additionalDetails": {
"ASIN": "B0CL61F39H",
"Batteries": "1 Lithium Ion batteries required. (included)",
"Best Sellers Rank": "Nr. 31 in Video Games Nr. 1 in PlayStation 5 Consoles",
"Customer Rating": "4.7 out of 5 stars",
"Date First Available": "December 10, 2023",
"Item Weight": "10.6 pounds",
"Item model number": "CFI-2015",
"Manufacturer": "Sony",
"Number of Reviews": "7,092 ratings",
"Product Dimensions": "14 x 17 x 7 inches; 10.6 Pounds",
"Release date": "December 10, 2023",
"Type of item": "Video Game"
},
"asin": "B0CL61F39H",
"bestsellerRanks": {
"main_category": {
"name": "Video Games",
"rank": 31
},
"subcategory": {
"name": "PlayStation",
"rank": 1
}
},
"bulletPoints": [
"Model Number CFI-2000",
"Includes DualSense Wireless Controller, 1TB SSD, Disc Drive, 2 Horizontal Stand Feet, HDMI Cable, AC power cord, USB cable, printed materials, ASTRO\u2019s PLAYROOM (Pre-installed game)",
"Vertical Stand sold separately"
],
"buyBoxInfo": {
"currencyCode": "USD",
"currencyName": "United States Dollar",
"currencySymbol": "$",
"price": 444.99,
"sellerId": "A3853PJW50SJG8"
},
"categories": {
"bestsellerCategory": [
{
"id": "20972781011",
"index": 1,
"name": "PlayStation 5",
"url": "https://www.amazon.com/b/ref=dp_bc_2?ie=UTF8&node=20972781011"
}
],
"rootCategory": {
"id": "468642",
"name": "Video Games",
"url": "https://www.amazon.com/computer-video-games-hardware-accessories/b/ref=dp_bc_1?ie=UTF8&node=468642"
}
},
"description": [
"Model Number CFI-2000",
"Includes DualSense Wireless Controller, 1TB SSD, Disc Drive, 2 Horizontal Stand Feet, HDMI Cable, AC power cord, USB cable, printed materials, ASTRO\u2019s PLAYROOM (Pre-installed game)",
"Vertical Stand sold separately",
"The PS5 console unleashes new gaming possibilities that you never anticipated. Experience lightning fast loading with an ultra-high speed SSD, deeper immersion with support for haptic feedback, adaptive triggers, and 3D Audio*, and an all-new generation of incredible PlayStation games. Lightning Speed - Harness the power of a custom CPU, GPU, and SSD with Integrated I/O that rewrite the rules of what a PlayStation console can do. Stunning Games - Marvel at incredible graphics and experience new PS5 features. Play a back catalog of supported PS4 games. Breathtaking Immersion - Discover a deeper gaming experience with support for haptic feedback, adaptive triggers, and 3D Audio technology. Vertical stand sold separately. *3D audio via built-in TV speakers or analog/USB stereo headphones. Set up and latest system software update required."
],
"details": {
"ASIN": "B0CL61F39H",
"Batteries": "1 Lithium Ion batteries required. (included)",
"Date First Available": "December 10, 2023",
"Item Weight": "10.6 pounds",
"Item model number": "CFI-2015",
"Manufacturer": "Sony",
"Platform": "PlayStation 5",
"Product Dimensions": "14 x 17 x 7 inches; 10.6 Pounds",
"Release date": "December 10, 2023",
"Type of item": "Video Game"
},
"hasAPlusContent": true,
"images": [
"https://m.media-amazon.com/images/I/41ECK5cY-2L._SL1000_.jpg"
],
"link": "https://www.amazon.com/dp/B0CL61F39H",
"listedSinceDate": "2023-12-10",
"mainImage": "https://m.media-amazon.com/images/I/31kTNmpm6vL.jpg",
"marketplaceId": "ATVPDKIKX0DER",
"reviews": {
"averageRating": 4.7,
"reviewSummary": "4.7 out of 5 stars",
"totalReviews": 7092
},
"title": "PlayStation\u00ae5 console (slim)",
"variations": [],
"videos": []
}
}
}
5. Get Amazon Product Offers
The Get Amazon Product Offers endpoint lists all offers for a product, including price, seller, condition, and inventory details.
Use Case: Competitive pricing analysis by monitoring the range of offers available for a product and identifying pricing trends.
Endpoint: /amazon-product-offers
Method: GET
Parameters:
asin(required): Product ASIN (e.g., 'B08N5WRWNW')marketplaceId(required): Marketplace ID (e.g., 'A1PA6795UKMFR9')geo_location(optional): Detailed Geo Location ZIP CODEapi_key(required): Your API key
Example Request (cURL):
curl -G https://sellermagnet-api.com/amazon-product-offers \
-d asin=B0CL61F39H \
-d marketplaceId=ATVPDKIKX0DER \
-d api_key=YOUR_API_KEY
Example Response:
{
"success": true,
"data": {
"asin": "B0CL61F39H",
"buyBox": {
"condition": "New",
"deliveryDate": "2025-06-28",
"fulfillmentType": "FBA",
"inventory": 30,
"positivePercentage": 0,
"priceWithoutShipping": 499,
"sellerId": "Amazon",
"sellerName": "Amazon",
"shippingPrice": 0,
"totalPrice": 499,
"totalReviews": 0
},
"currency": {
"code": "USD",
"name": "United States Dollar",
"symbol": "$"
},
"marketplaceId": "ATVPDKIKX0DER",
"offers": [
{
"condition": "New",
"deliveryDate": "2025-06-28",
"fulfillmentType": "FBA",
"inventory": 30,
"positivePercentage": 0,
"priceWithoutShipping": 499,
"sellerId": "Amazon",
"sellerName": "Amazon",
"shippingPrice": 0,
"totalPrice": 499,
"totalReviews": 0
}
],
"productLink": "https://www.amazon.com/dp/B0CL61F39H",
"productMainImage": "https://m.media-amazon.com/images/I/31kTNmpm6vL.jpg",
"productTitle": "PlayStation\u00ae5 console (slim)"
}
}
6. Search Amazon
The Search Amazon endpoint allows you to search for products using keywords. This is essential for identifying market trends and potential new product opportunities.
Use Case: Discover trending products and new market opportunities by searching for relevant keywords.
Endpoint: /amazon-search
Method: GET
Parameters:
q(required): Search query (e.g., "phone")marketplaceId(required): Marketplace ID (e.g., "A1PA6795UKMFR9")count(optional): Number of results (max 50, default 30)geo_location(optional): Detailed Geo Location ZIP CODEapi_key(required): Your API key
Example Request (cURL):
curl -G https://sellermagnet-api.com/amazon-search \
-d q=PlayStation 5 \
-d marketplaceId=ATVPDKIKX0DER \
-d api_key=YOUR_API_KEY
Example Response:
{
"success": true,
"data": {
"searchResults": [
{
"asin": "B0CL5KNB9M",
"discount_info": "",
"link": "https://www.amazon.com/dp/B0CL5KNB9M",
"listingPrice": {
"price": {
"currency_code": "USD",
"currency_name": "United States Dollar",
"currency_symbol": "$",
"total": "449.00"
}
},
"mainImage": "https://m.media-amazon.com/images/I/51fM0CKG+HL._AC_UY218_.jpg",
"on_sale": false,
"position": 1,
"productTitle": "PlayStation\u00ae5 Digital Edition (slim)",
"reviewAmount": 7209,
"reviewRating": 4.7,
"sponsored": false
}
]
}
}
7. Get Amazon Bestsellers
The Get Amazon Bestsellers endpoint fetches the top-selling products in a specific category. This is valuable for understanding which products are currently most popular.
Use Case: Identify trending products in specific categories to understand market demand and competition.
Endpoint: /amazon-bestsellers
Method: GET
Parameters:
category_id(required): Category ID (e.g., "electronics")marketplaceId(required): Marketplace ID (e.g., "A1PA6795UKMFR9")count(optional): Number of results (max 50, default 30)api_key(required): Your API key
8. Amazon Product Search Estimated Sells
The Amazon Product Search Estimated Sells endpoint can be used to estimate sales data by ASIN.
Use Case: Estimate the monthly sales volume of a product for inventory planning and sales forecasting.
Endpoint: /amazon-product-search-estimated-sells
Method: GET
Parameters:
asin(required): Product ASIN (e.g., "B08N5WRWNW")marketplaceId(required): Marketplace ID (e.g., "A1PA6795UKMFR9")api_key(required): Your API key
Example Request (cURL):
curl -G https://sellermagnet-api.com/amazon-product-search-estimated-sells \
-d asin=B08N5WRWNW \
-d marketplaceId=A1PA6795UKMFR9 \
-d api_key=YOUR_API_KEY
Example Response:
{
"success": true,
"data": {
"asin": "B08N5WRWNW",
"estimated_monthly_sales": 121,
"sales_rank": 500,
"category": "Video Games",
"marketplace_domain": "amazon.com"
}
}
Building Your Dashboard
With SellerMagnet's API, integrating this data into a dashboard is streamlined. Here’s a step-by-step approach:
- Data Extraction: Use the API endpoints to retrieve relevant Amazon data.
- Data Processing: Clean, transform, and aggregate the data as needed.
- Dashboard Design: Choose a dashboarding tool (e.g., Tableau, Power BI) and design your dashboard layout.
- Data Visualization: Create charts, graphs, and tables to visualize key metrics.
- Automation: Schedule regular data updates using DataPipeline to keep your dashboard current.
Enhancing Your Dashboard
Consider these additional features to make your dashboard even more powerful:
- Alerts and Notifications: Set up alerts for significant changes in price, sales rank, or reviews.
- Customizable Views: Allow users to customize the dashboard to focus on their specific areas of interest.
- Integration with Other Tools: Connect your dashboard with other business intelligence tools for a holistic view of your operations.
Conclusion
Developing a comprehensive Amazon market dashboard with SellerMagnet provides a significant competitive advantage. By leveraging the power of real-time data, you can make informed decisions, optimize your Amazon strategy, and drive business growth. Explore SellerMagnet's Pricing today and unlock the potential of your Amazon business!
For additional information and support, refer to our Documentation and Code Examples.