Introduction
In the competitive world of Amazon, staying ahead requires more than just a great product. It demands a deep understanding of your competitors' strategies, especially their keyword tactics. Manually tracking these keywords is time-consuming and inefficient. SellerMagnetAPI (https://sellermagnet-api.com) offers a powerful solution: automated competitor keyword tracking. This blog post will guide you on how to leverage SellerMagnetAPI to streamline your competitive analysis, optimize your product listings, and ultimately, boost your sales.
Why Automate Competitor Keyword Tracking?
Competitive analysis is crucial for Amazon businesses. Knowing which keywords your competitors are targeting, their product performance, and seller reputation provides invaluable insights. Automation brings several benefits:
- Time Savings: Eliminate manual data collection and focus on strategic decision-making.
- Accuracy: Minimize human error with reliable and consistent data.
- Real-time Insights: Gain immediate access to the latest keyword trends and competitor activities.
- Scalability: Effortlessly track multiple competitors and products.
Getting Started with SellerMagnetAPI
SellerMagnetAPI (https://sellermagnet-api.com) provides a suite of tools designed for comprehensive Amazon data analysis. Before diving into keyword tracking, you'll need to:
- Sign up for an account: Visit Try Free to create your SellerMagnetAPI account.
- Obtain your API key: Retrieve your unique API key from your account dashboard. This key is essential for authenticating your requests.
- Familiarize yourself with the Documentation: Understand the available endpoints and parameters to effectively utilize the API.
Practical Use Cases and Examples
Let's explore some practical scenarios where automating competitor keyword tracking with SellerMagnetAPI can significantly enhance your Amazon strategy.
1. Identifying Top-Performing Keywords
Use the Amazon Search endpoint to discover which keywords drive the most traffic and sales for your competitors.
Example:
Suppose you want to analyze the keyword "gaming headset" on Amazon.de (Marketplace ID: A1PA6795UKMFR9).
curl --request GET \
--url 'https://sellermagnet-api.com/amazon-search?q=gaming%20headset&marketplaceId=A1PA6795UKMFR9&api_key=YOUR_API_KEY'
Response:
{
"data": {
"searchResults": [
{
"asin": "B08N5WRWNW",
"discount_info": "",
"link": "https://www.amazon.de/dp/B08N5WRWNW",
"listingPrice": {
"price": {
"currency_code": "EUR",
"currency_name": "Euro",
"currency_symbol": "€",
"total": "49.99"
}
},
"mainImage": "https://m.media-amazon.com/images/I/41wG2NSv4PL._AC_UY218_.jpg",
"on_sale": false,
"position": 1,
"productTitle": "Gaming Headset",
"reviewAmount": 1234,
"reviewRating": 4.5,
"sponsored": false
}
]
},
"success": true
}
By analyzing the search results, you can identify top-performing products and keywords. Pay attention to the product titles, review ratings, and sales positions to gauge keyword effectiveness.
2. Monitoring Competitor Product Statistics
The Amazon Product Statistics endpoint provides detailed insights into a competitor's product performance, including sales rank, price history, and review counts.
Example:
To track the statistics for a specific product (ASIN: B08N5WRWNW) on Amazon.de (Marketplace ID: A1PA6795UKMFR9):
curl --request GET \
--url 'https://sellermagnet-api.com/amazon-product-statistics?asin=B08N5WRWNW&marketplaceId=A1PA6795UKMFR9&api_key=YOUR_API_KEY&graphs=true'
Response:
{
"success": true,
"data": {
"asin": "B0CLTBHXWQ",
"productTitle": "Playstation 5 Console Edizione Digital Slim",
"buyBoxPrice": 41800,
"buyBoxFulfillment": "FBM",
"buyBoxSellerIdHistory": [
[
"2025-06-14 17:08:00",
"A2I59UVTUWUFH0"
]
],
"categoryTree": [
{
"catId": 412603031,
"name": "Videogiochi"
},
{
"catId": 20904349031,
"name": "PlayStation 5"
},
{
"catId": 20904364031,
"name": "Console"
}
],
"graphs": {
"amazonAsSellerPriceHistory": "https://sellermagnet-api-webspace.s3.eu-central-1.amazonaws.com/amazon/api/charts/B0CLTBHXWQ/1749913774/B0CLTBHXWQ_amazon_price_1749913773.png",
"lowestFBAPriceHistory": "https://sellermagnet-api-webspace.s3.eu-central-1.amazonaws.com/amazon/api/charts/B0CLTBHXWQ/1749913776/B0CLTBHXWQ_fba_price_1749913773.png",
"lowestFBMPriceHistory": "https://sellermagnet-api-webspace.s3.eu-central-1.amazonaws.com/amazon/api/charts/B0CLTBHXWQ/1749913775/B0CLTBHXWQ_fbm_price_1749913773.png",
"monthlySoldHistory": "https://sellermagnet-api-webspace.s3.eu-central-1.amazonaws.com/amazon/api/charts/B0CLTBHXWQ/1749913778/B0CLTBHXWQ_monthly_sold_1749913773.png",
"productRatingHistory": "https://sellermagnet-api-webspace.s3.eu-central-1.amazonaws.com/amazon/api/charts/B0CLTBHXWQ/1749913777/B0CLTBHXWQ_rating_1749913773.png"
},
"listedSince": "2023-12-30 01:00:00",
"lowestFBAPrice": 44999,
"lowestFBMPrice": 41700,
"marketplaceId": "APJ6JRA9NG5V4",
"marketplaceNewPriceHistory": [
[
"2025-06-14",
41700
]
],
"offers": {
"A11IL2PNWYJU7H": {
"isFBA": true,
"lastUpdated": "2025-06-14 17:08:00",
"priceHistory": [
[
"2025-06-14 06:22:00",
44999,
0
]
],
"stockHistory": [
[
"2025-05-29 11:32:00",
1
]
]
},
"A12FLY25DT7QO0": {
"isFBA": false,
"lastUpdated": "2025-06-14 17:08:00",
"priceHistory": [
[
"2025-06-09 15:32:00",
41800,
0
]
],
"stockHistory": [
[
"2025-06-14 13:34:00",
49
]
]
},
"A18KSDUE00UP6J": {
"isFBA": false,
"lastUpdated": "2025-06-14 17:08:00",
"priceHistory": [
[
"2025-05-29 11:32:00",
42890,
0
]
],
"stockHistory": [
[
"2025-05-30 18:30:00",
3
]
]
}
},
"productReviewAverage": 4.7,
"productTotalReviews": 3129,
"rootCategory": {
"id": 412603031,
"name": "Videogiochi"
},
"stats": {
"amazonAsSellerPriceHistory": [
[
"2025-06-14",
44999
]
],
"buyBoxPriceHistory": [
[
"2025-06-13",
41700
]
],
"monthlySoldHistory": [
[
"2025-06",
1000
]
],
"productRatingCountHistory": [
[
"2025-06-14 15:28:00",
3129
]
],
"productRatingHistory": [
[
"2025-02-02 01:30:00",
4.7
]
],
"salesRankHistory": [
[
"2025-06-14 01:58:00",
15
]
]
}
}
}
Monitor trends in sales rank, pricing, and reviews to understand the impact of specific keywords on product performance. You can also generate visually graphs for history data.
3. Analyzing Competitor Seller Reviews
Use the Amazon Seller Review endpoint to assess the reputation of your competitors and identify potential areas where you can excel.
Example:
To retrieve the reviews for a specific seller (Seller ID: A1B2C3D4E5F6G7) on Amazon.com (Marketplace ID: ATVPDKIKX0DER):
curl --request GET \
--url 'https://sellermagnet-api.com/amazon-seller-review?sellerId=A1CWSGXIR635I6&marketplaceId=ATVPDKIKX0DER&api_key=YOUR_API_KEY'
Response:
{
"data": {
"marketplace": {
"ATVPDKIKX0DER": {
"last5Reviews": [
{
"dateRated": "By gary kraus on June 5, 2025.",
"reviewText": "great",
"starRating": "5 out of 5 stars"
},
{
"dateRated": "By Amazon Customer on June 5, 2025.",
"reviewText": "Ok",
"starRating": "5 out of 5 stars"
},
{
"dateRated": "By Graciela Casta\u00f1eda on May 21, 2025.",
"reviewText": "Excelente",
"starRating": "5 out of 5 stars"
}
],
"sellerFeedback": {
"30": {
"rating": "3.3",
"reviewsCount": "7"
},
"90": {
"rating": "3.6",
"reviewsCount": "30"
},
"365": {
"rating": "3.9",
"reviewsCount": "114"
},
"lifetime": {
"rating": "4.5",
"reviewsCount": "1,535"
}
}
}
},
"sellerId": "A1CWSGXIR635I6"
},
"success": true
}
Analyze the seller feedback and recent reviews to identify strengths and weaknesses. This information can inform your keyword strategy by highlighting areas where you can provide better value to customers.
4. Monitoring Product Offers
The Amazon Product Offers endpoint allows you to monitor the pricing and availability of products offered by different sellers, including your competitors.
Example:
To get the product offers for a given ASIN (e.g. B0CL61F39H) on the Amazon US marketplace (ATVPDKIKX0DER)
curl --request GET \
--url 'https://sellermagnet-api.com/amazon-product-offers?asin=B0CL61F39H&marketplaceId=ATVPDKIKX0DER&api_key=YOUR_API_KEY'
Response:
{
"data": {
"asin": "B0CL61F39H",
"buyBox": {
"condition": "New",
"deliveryDate": "2025-06-28",
"fulfillmentType": "FBA",
"inventory": 30,
"positivePercentage": 0,
"priceWithoutShipping": 499,
"sellerId": "Amazon",
"sellerName": "Amazon",
"shippingPrice": 0,
"totalPrice": 499,
"totalReviews": 0
},
"currency": {
"code": "USD",
"name": "United States Dollar",
"symbol": "$"
},
"marketplaceId": "ATVPDKIKX0DER",
"offers": [
{
"condition": "New",
"deliveryDate": "2025-06-28",
"fulfillmentType": "FBA",
"inventory": 30,
"positivePercentage": 0,
"priceWithoutShipping": 499,
"sellerId": "Amazon",
"sellerName": "Amazon",
"shippingPrice": 0,
"totalPrice": 499,
"totalReviews": 0
},
{
"condition": "Used - Very Good",
"deliveryDate": "2025-07-07",
"fulfillmentType": "FBM",
"inventory": 10,
"positivePercentage": 78,
"priceWithoutShipping": 409.99,
"sellerId": "A17J18A7XABQI9",
"sellerName": "PRICE 2 SAVE",
"shippingPrice": 0,
"totalPrice": 409.99,
"totalReviews": 6892
},
{
"condition": "Used - Good",
"deliveryDate": "2025-06-26",
"fulfillmentType": "FBM",
"inventory": 1,
"positivePercentage": 87,
"priceWithoutShipping": 409.99,
"sellerId": "A1YU28SVL05CUG",
"sellerName": "premier liquidation",
"shippingPrice": 9.84,
"totalPrice": 419.83,
"totalReviews": 1177
},
{
"condition": "Used - Very Good",
"deliveryDate": "2025-06-30",
"fulfillmentType": "FBM",
"inventory": 1,
"positivePercentage": 40,
"priceWithoutShipping": 418.99,
"sellerId": "A2NBVGK6C0HCUA",
"sellerName": "Fix N Plug",
"shippingPrice": 3.99,
"totalPrice": 422.98,
"totalReviews": 30
},
{
"condition": "Used - Good",
"deliveryDate": "2025-06-30",
"fulfillmentType": "FBM",
"inventory": 1,
"positivePercentage": 94,
"priceWithoutShipping": 423.99,
"sellerId": "AZZMAGMBAQU46",
"sellerName": "VG1shop (Serial # Recorded)",
"shippingPrice": 3.99,
"totalPrice": 427.98,
"totalReviews": 163
},
{
"condition": "Used - Acceptable",
"deliveryDate": "2025-06-28",
"fulfillmentType": "FBM",
"inventory": 1,
"positivePercentage": 0,
"priceWithoutShipping": 433.85,
"sellerId": "Amazon",
"sellerName": "Amazon Resale",
"shippingPrice": 0,
"totalPrice": 433.85,
"totalReviews": 0
},
{
"condition": "Used - Very Good",
"deliveryDate": "2025-07-01",
"fulfillmentType": "FBM",
"inventory": 1,
"positivePercentage": 73,
"priceWithoutShipping": 419.99,
"sellerId": "AO9EU0V84CET9",
"sellerName": "StarEdge Electronics",
"shippingPrice": 15.75,
"totalPrice": 435.74,
"totalReviews": 154
},
{
"condition": "Used - Very Good",
"deliveryDate": "2025-06-27",
"fulfillmentType": "FBM",
"inventory": 2,
"positivePercentage": 74,
"priceWithoutShipping": 441.49,
"sellerId": "A2E7NH3SLWCOH4",
"sellerName": "Tech for Less",
"shippingPrice": 0,
"totalPrice": 441.49,
"totalReviews": 56746
},
{
"condition": "Used - Very Good",
"deliveryDate": "2025-06-27",
"fulfillmentType": "FBM",
"inventory": 1,
"positivePercentage": 84,
"priceWithoutShipping": 443.7,
"sellerId": "A3JEKQLX9Y2C9L",
"sellerName": "SaveCentral",
"shippingPrice": 0,
"totalPrice": 443.7,
"totalReviews": 7483
},
{
"condition": "Used - Like New",
"deliveryDate": "2025-06-27",
"fulfillmentType": "FBM",
"inventory": 2,
"positivePercentage": 80,
"priceWithoutShipping": 439.99,
"sellerId": "A1KOYPV53GXGUI",
"sellerName": "JRS GAMES",
"shippingPrice": 3.99,
"totalPrice": 443.98,
"totalReviews": 81
},
{
"condition": "Used - Very Good",
"deliveryDate": "2025-06-28",
"fulfillmentType": "FBA",
"inventory": 8,
"positivePercentage": 82,
"priceWithoutShipping": 444.99,
"sellerId": "A3853PJW50SJG8",
"sellerName": "Wardyga Management Services LLC",
"shippingPrice": 0,
"totalPrice": 444.99,
"totalReviews": 60
}
],
"productLink": "https://www.amazon.com/dp/B0CL61F39H",
"productMainImage": "https://m.media-amazon.com/images/I/31kTNmpm6vL.jpg",
"productTitle": "PlayStation\u00ae5 console (slim)"
},
"success": true
}
Identify the keywords associated with products that have the most favorable offers. For example, products with low prices and high seller ratings are likely attracting more customers through specific keywords.
5. Estimating Product Sales
Use the Amazon Product Search Estimated Sells endpoint to estimate the monthly sales volume of a product.
Example:
To estimate sales for the ASIN B08N5WRWNW on the Amazon US marketplace (ATVPDKIKX0DER):
curl --request GET \
--url 'https://sellermagnet-api.com/amazon-product-search-estimated-sells?asin=B08N5WRWNW&marketplaceId=ATVPDKIKX0DER&api_key=YOUR_API_KEY'
Response:
{
"data": {
"asin": "B08N5WRWNW",
"estimated_monthly_sales": 121,
"sales_rank": 100,
"category": "Video Games",
"marketplace_domain": "amazon.com"
},
"success": true
}
This data helps you understand which keywords are associated with high-volume products, enabling you to refine your targeting strategy.
Building an Automated Tracking System
To fully automate competitor keyword tracking, consider implementing a system that integrates with SellerMagnetAPI (https://sellermagnet-api.com). Here’s a basic outline:
- Keyword Selection: Identify relevant keywords based on your product category and competitor analysis.
- Scheduled API Calls: Use a scheduler like DataPipeline to automatically call SellerMagnetAPI endpoints at regular intervals.
- Data Storage: Store the API responses in a database or spreadsheet for historical analysis.
- Reporting and Analysis: Generate reports and visualizations to track keyword performance, competitor activities, and market trends.
Best Practices for Keyword Tracking
- Monitor Keyword Ranking: Track how your chosen keywords rank over time. A drop in ranking could indicate increased competition or a change in Amazon's algorithm.
- Analyze Search Volume: Focus on keywords with high search volume to maximize visibility.
- Optimize Product Listings: Incorporate top-performing keywords into your product titles, descriptions, and bullet points.
- Stay Updated: Continuously monitor and adjust your keyword strategy based on the latest trends and competitor activities.
Conclusion
Automating competitor keyword tracking with SellerMagnetAPI (https://sellermagnet-api.com) offers a strategic advantage in the competitive Amazon marketplace. By leveraging the API's powerful endpoints, businesses can gain real-time insights, optimize their product listings, and make data-driven decisions to boost sales. Embrace automation and stay one step ahead of the competition.
Ready to take your Amazon strategy to the next level? Try Free SellerMagnetAPI today and unlock the power of automated competitor keyword tracking.