Unlock Global Amazon Insights with ASIN & EAN Conversion
For Amazon businesses and market analysts, understanding product performance across different marketplaces is critical. This requires seamless conversion between product identifiers like ASINs (Amazon Standard Identification Numbers) and EANs (European Article Numbers). This article explores how you can leverage ASIN and EAN converters to gain a competitive edge, optimize inventory management, and conduct comprehensive market research using the SellerMagnet API.
The Power of ASIN & EAN Conversion
ASINs are unique 10-character identifiers used within the Amazon ecosystem, while EANs are globally recognized barcodes primarily used in Europe. Converting between these identifiers allows you to:
- Compare Offers Across Marketplaces: Identify the same product listed on different Amazon marketplaces (e.g., Amazon.com, Amazon.de, Amazon.co.uk) by converting its ASIN to EAN, or vice versa.
- Inventory Management: Streamline inventory tracking by associating ASINs with their corresponding EANs, simplifying product identification across different systems.
- Market Research: Analyze product availability, pricing, and reviews across various regions by identifying products using either ASIN or EAN.
Practical Use Cases with SellerMagnet API
1. Identifying Global Listings of a Product
Suppose you want to find all listings of a product (e.g., PlayStation 5 Slim Edition) across European Amazon marketplaces. You start with the ASIN (e.g., B0CLTBHXWQ) from Amazon.com and want to find its equivalent EAN to search on Amazon.de or Amazon.co.uk.
Use the Amazon ASIN Converter endpoint:
curl --location --request GET 'https://sellermagnet-api.com/amazon-asin-converter?asin=B0CLTBHXWQ&marketplaceId=A1F83G8C2ARO7P&conversion_direction=asin-to-ean&api_key=YOUR_API_KEY'
Here's the response:
{
"data": {
"asin": "B0CLTBHXWQ",
"eanList": [
"0711719577294"
],
"listedSince": "2023-12-30 01:00:00",
"productTitle": "Playstation 5 Console Edizione Digital Slim"
},
"success": true
}
With the EAN (`0711719577294`), you can now search for the same product on other marketplaces.
2. Comparing Product Statistics Across Marketplaces
Once you've identified the EAN for a product, you can use the ASIN to gather detailed statistics such as sales rank, pricing, and review counts using the Amazon Product Statistics endpoint.
curl --location --request GET 'https://sellermagnet-api.com/amazon-product-statistics?asin=B0CLTBHXWQ&marketplaceId=A1F83G8C2ARO7P&api_key=YOUR_API_KEY'
Response:
{
"data": {
"asin": "B0CLTBHXWQ",
"productTitle": "Playstation 5 Console Edizione Digital Slim",
"buyBoxPrice": 41800,
"buyBoxFulfillment": "FBM",
"buyBoxSellerIdHistory": [
[
"2025-06-14 17:08:00",
"A2I59UVTUWUFH0"
]
],
"categoryTree": [
{
"catId": 412603031,
"name": "Videogiochi"
},
{
"catId": 20904349031,
"name": "PlayStation 5"
},
{
"catId": 20904364031,
"name": "Console"
}
],
"graphs": {
"amazonAsSellerPriceHistory": "https://sellermagnet-api-webspace.s3.eu-central-1.amazonaws.com/amazon/api/charts/B0CLTBHXWQ/1749913774/B0CLTBHXWQ_amazon_price_1749913773.png",
"lowestFBAPriceHistory": "https://sellermagnet-api-webspace.s3.eu-central-1.amazonaws.com/amazon/api/charts/B0CLTBHXWQ/1749913776/B0CLTBHXWQ_fba_price_1749913773.png",
"lowestFBMPriceHistory": "https://sellermagnet-api-webspace.s3.eu-central-1.amazonaws.com/amazon/api/charts/B0CLTBHXWQ/1749913775/B0CLTBHXWQ_fbm_price_1749913773.png",
"monthlySoldHistory": "https://sellermagnet-api-webspace.s3.eu-central-1.amazonaws.com/amazon/api/charts/B0CLTBHXWQ/1749913778/B0CLTBHXWQ_monthly_sold_1749913773.png",
"productRatingHistory": "https://sellermagnet-api-webspace.s3.eu-central-1.amazonaws.com/amazon/api/charts/B0CLTBHXWQ/1749913777/B0CLTBHXWQ_rating_1749913773.png"
},
"listedSince": "2023-12-30 01:00:00",
"lowestFBAPrice": 44999,
"lowestFBMPrice": 41700,
"marketplaceId": "APJ6JRA9NG5V4",
"marketplaceNewPriceHistory": [
[
"2025-06-14",
41700
]
],
"offers": {
"A11IL2PNWYJU7H": {
"isFBA": true,
"lastUpdated": "2025-06-14 17:08:00",
"priceHistory": [
[
"2025-06-14 06:22:00",
44999,
0
]
],
"stockHistory": [
[
"2025-05-29 11:32:00",
1
]
]
},
"A12FLY25DT7QO0": {
"isFBA": false,
"lastUpdated": "2025-06-14 17:08:00",
"priceHistory": [
[
"2025-06-09 15:32:00",
41800,
0
]
],
"stockHistory": [
[
"2025-06-14 13:34:00",
49
]
]
},
"A18KSDUE00UP6J": {
"isFBA": false,
"lastUpdated": "2025-06-14 17:08:00",
"priceHistory": [
[
"2025-05-29 11:32:00",
42890,
0
]
],
"stockHistory": [
[
"2025-05-30 18:30:00",
3
]
]
}
},
"productReviewAverage": 4.7,
"productTotalReviews": 3129,
"rootCategory": {
"id": 412603031,
"name": "Videogiochi"
},
"stats": {
"amazonAsSellerPriceHistory": [
[
"2025-06-14",
44999
]
],
"buyBoxPriceHistory": [
[
"2025-06-13",
41700
]
],
"monthlySoldHistory": [
[
"2025-06",
1000
]
],
"productRatingCountHistory": [
[
"2025-06-14 15:28:00",
3129
]
],
"productRatingHistory": [
[
"2025-02-02 01:30:00",
4.7
]
],
"salesRankHistory": [
[
"2025-06-14 01:58:00",
15
]
]
}
},
"success": true
}
By repeating this process across different marketplaces, you gain a comprehensive view of the product's performance globally.
3. Enhancing Competitive Analysis
Understanding your competitors' strategies in different marketplaces is vital. You can use the converted EAN/ASIN to identify where your competitors are listing their products. Then, utilize other SellerMagnet API endpoints, such as Amazon Product Offers, to analyze their pricing, fulfillment methods, and inventory levels.
4. Optimizing Product Listings
By analyzing product data across multiple marketplaces, you can identify trends in customer reviews, pricing strategies, and product descriptions. This information can be used to optimize your product listings for each specific marketplace, improving visibility and sales.
SellerMagnet API: Your Gateway to Global Amazon Data
The SellerMagnet API provides a suite of powerful tools for Amazon businesses and market analysts. In addition to the ASIN converter and product statistics endpoints, you can leverage other features such as:
- Amazon Product Lookup: Retrieve detailed product information.
- Search Amazon: Search products by keyword across marketplaces.
- Amazon Seller Review: Get a seller’s review data.
- Amazon Bestsellers: Discover top-selling products in various categories.
- Amazon Product Estimate Sales: Estimate products sales by ASIN
Getting Started with SellerMagnet API
Ready to unlock the power of global Amazon data? Here’s how to get started:
- Visit SellerMagnet API.
- Sign up for a free trial.
- Explore the API Documentation and Code Examples.
- Start converting ASINs and EANs to gain valuable insights into product performance across different Amazon marketplaces.
Conclusion
The ability to convert between ASINs and EANs is a crucial capability for Amazon businesses and market analysts. With the SellerMagnet API, you can seamlessly convert these identifiers, compare offers across marketplaces, optimize inventory management, and conduct comprehensive market research. Sign up for a free trial today and start unlocking the power of global Amazon data.