Analyzing Amazon Marketplace Diversity with SellerMagnet API
In the dynamic world of e-commerce, understanding the diversity within the Amazon marketplace is crucial for businesses aiming for competitive advantage. SellerMagnet API provides robust tools for in-depth analysis, enabling businesses to refine inventory management, execute targeted market research, and enhance competitive strategies. Let’s explore how SellerMagnet API can unlock valuable insights into the Amazon ecosystem.
Why Analyze Amazon Marketplace Diversity?
Understanding the nuances of the Amazon marketplace helps in several ways:
- Competitive Analysis: Identify key competitors and their strategies.
- Inventory Management: Optimize product listings and stock levels based on market demand.
- Market Research: Discover emerging trends and untapped niches.
- Strategic Planning: Make informed decisions about market entry and expansion.
Leveraging SellerMagnet API for Amazon Diversity Analysis
SellerMagnet API offers a range of endpoints to facilitate comprehensive analysis of the Amazon marketplace. Here are some practical use cases:
1. Product Performance Analysis with Amazon Product Statistics
The Amazon Product Statistics endpoint provides detailed insights into product performance, including sales rank, review counts, and historical data. This information is vital for understanding a product's market position and potential.
Endpoint: /amazon-product-statistics
Method: GET
Example Request (cURL):
curl 'https://sellermagnet-api.com/amazon-product-statistics?asin=B08N5WRWNW&marketplaceId=A1PA6795UKMFR9&api_key=YOUR_API_KEY'
Example Response:
{
"success": true,
"data": {
"asin": "B0CLTBHXWQ",
"productTitle": "Playstation 5 Console Edizione Digital Slim",
"buyBoxPrice": 41800,
"buyBoxFulfillment": "FBM",
"buyBoxSellerIdHistory": [
[
"2025-06-14 17:08:00",
"A2I59UVTUWUFH0"
]
],
"categoryTree": [
{
"catId": 412603031,
"name": "Videogiochi"
},
{
"catId": 20904349031,
"name": "PlayStation 5"
},
{
"catId": 20904364031,
"name": "Console"
}
],
"graphs": {
"amazonAsSellerPriceHistory": "https://sellermagnet-api-webspace.s3.eu-central-1.amazonaws.com/amazon/api/charts/B0CLTBHXWQ/1749913774/B0CLTBHXWQ_amazon_price_1749913773.png",
"lowestFBAPriceHistory": "https://sellermagnet-api-webspace.s3.eu-central-1.amazonaws.com/amazon/api/charts/B0CLTBHXWQ/1749913776/B0CLTBHXWQ_fba_price_1749913773.png",
"lowestFBMPriceHistory": "https://sellermagnet-api-webspace.s3.eu-central-1.amazonaws.com/amazon/api/charts/B0CLTBHXWQ/1749913775/B0CLTBHXWQ_fbm_price_1749913773.png",
"monthlySoldHistory": "https://sellermagnet-api-webspace.s3.eu-central-1.amazonaws.com/amazon/api/charts/B0CLTBHXWQ/1749913778/B0CLTBHXWQ_monthly_sold_1749913773.png",
"productRatingHistory": "https://sellermagnet-api-webspace.s3.eu-central-1.amazonaws.com/amazon/api/charts/B0CLTBHXWQ/1749913777/B0CLTBHXWQ_rating_1749913773.png"
},
"listedSince": "2023-12-30 01:00:00",
"lowestFBAPrice": 44999,
"lowestFBMPrice": 41700,
"marketplaceId": "APJ6JRA9NG5V4",
"marketplaceNewPriceHistory": [
[
"2025-06-14",
41700
]
],
"offers": {
"A11IL2PNWYJU7H": {
"isFBA": true,
"lastUpdated": "2025-06-14 17:08:00",
"priceHistory": [
[
"2025-06-14 06:22:00",
44999,
0
]
],
"stockHistory": [
[
"2025-05-29 11:32:00",
1
]
]
},
"A12FLY25DT7QO0": {
"isFBA": false,
"lastUpdated": "2025-06-14 17:08:00",
"priceHistory": [
[
"2025-06-09 15:32:00",
41800,
0
]
],
"stockHistory": [
[
"2025-06-14 13:34:00",
49
]
]
},
"A18KSDUE00UP6J": {
"isFBA": false,
"lastUpdated": "2025-06-14 17:08:00",
"priceHistory": [
[
"2025-05-29 11:32:00",
42890,
0
]
],
"stockHistory": [
[
"2025-05-30 18:30:00",
3
]
]
}
},
"productReviewAverage": 4.7,
"productTotalReviews": 3129,
"rootCategory": {
"id": 412603031,
"name": "Videogiochi"
},
"stats": {
"amazonAsSellerPriceHistory": [
[
"2025-06-14",
44999
]
],
"buyBoxPriceHistory": [
[
"2025-06-13",
41700
]
],
"monthlySoldHistory": [
[
"2025-06",
1000
]
],
"productRatingCountHistory": [
[
"2025-06-14 15:28:00",
3129
]
],
"productRatingHistory": [
[
"2025-02-02 01:30:00",
4.7
]
],
"salesRankHistory": [
[
"2025-06-14 01:58:00",
15
]
]
}
}
}
2. Identifying Product Details with Amazon Product Lookup
The Amazon Product Lookup endpoint helps retrieve comprehensive product information, including specifications, features, and images. This data is essential for understanding the product landscape and identifying unique selling points.
Endpoint: /amazon-product-lookup
Method: GET
Example Request (cURL):
curl 'https://sellermagnet-api.com/amazon-product-lookup?asin=B08N5WRWNW&marketplaceId=A1PA6795UKMFR9&api_key=YOUR_API_KEY'
Example Response:
{
"data": {
"productInfo": {
"additionalDetails": {
"ASIN": "B0CL61F39H",
"Batteries": "1 Lithium Ion batteries required. (included)",
"Best Sellers Rank": "Nr. 31 in Video Games Nr. 1 in PlayStation 5 Consoles",
"Customer Rating": "4.7 out of 5 stars",
"Date First Available": "December 10, 2023",
"Item Weight": "10.6 pounds",
"Item model number": "CFI-2015",
"Manufacturer": "Sony",
"Number of Reviews": "7,092 ratings",
"Product Dimensions": "14 x 17 x 7 inches; 10.6 Pounds",
"Release date": "December 10, 2023",
"Type of item": "Video Game"
},
"asin": "B0CL61F39H",
"bestsellerRanks": {
"main_category": {
"name": "Video Games",
"rank": 31
},
"subcategory": {
"name": "PlayStation",
"rank": 1
}
},
"bulletPoints": [
"Model Number CFI-2000",
"Includes DualSense Wireless Controller, 1TB SSD, Disc Drive, 2 Horizontal Stand Feet, HDMI Cable, AC power cord, USB cable, printed materials, ASTRO\u2019s PLAYROOM (Pre-installed game)",
"Vertical Stand sold separately"
],
"buyBoxInfo": {
"currencyCode": "USD",
"currencyName": "United States Dollar",
"currencySymbol": "$",
"price": 444.99,
"sellerId": "A3853PJW50SJG8"
},
"categories": {
"bestsellerCategory": [
{
"id": "20972781011",
"index": 1,
"name": "PlayStation 5",
"url": "https://www.amazon.com/b/ref=dp_bc_2?ie=UTF8&node=20972781011"
},
{
"id": "20972796011",
"index": 2,
"name": "Consoles",
"url": "https://www.amazon.com/b/ref=dp_bc_3?ie=UTF8&node=20972796011"
}
],
"rootCategory": {
"id": "468642",
"name": "Video Games",
"url": "https://www.amazon.com/computer-video-games-hardware-accessories/b/ref=dp_bc_1?ie=UTF8&node=468642"
}
},
"description": [
"Model Number CFI-2000",
"Includes DualSense Wireless Controller, 1TB SSD, Disc Drive, 2 Horizontal Stand Feet, HDMI Cable, AC power cord, USB cable, printed materials, ASTRO\u2019s PLAYROOM (Pre-installed game)",
"Vertical Stand sold separately",
"The PS5 console unleashes new gaming possibilities that you never anticipated. Experience lightning fast loading with an ultra-high speed SSD, deeper immersion with support for haptic feedback, adaptive triggers, and 3D Audio*, and an all-new generation of incredible PlayStation games. Lightning Speed - Harness the power of a custom CPU, GPU, and SSD with Integrated I/O that rewrite the rules of what a PlayStation console can do. Stunning Games - Marvel at incredible graphics and experience new PS5 features. Play a back catalog of supported PS4 games. Breathtaking Immersion - Discover a deeper gaming experience with support for haptic feedback, adaptive triggers, and 3D Audio technology. Vertical stand sold separately. *3D audio via built-in TV speakers or analog/USB stereo headphones. Set up and latest system software update required."
],
"details": {
"ASIN": "B0CL61F39H",
"Batteries": "1 Lithium Ion batteries required. (included)",
"Date First Available": "December 10, 2023",
"Item Weight": "10.6 pounds",
"Item model number": "CFI-2015",
"Manufacturer": "Sony",
"Platform": "PlayStation 5",
"Product Dimensions": "14 x 17 x 7 inches; 10.6 Pounds",
"Release date": "December 10, 2023",
"Type of item": "Video Game"
},
"hasAPlusContent": true,
"images": [
"https://m.media-amazon.com/images/I/41ECK5cY-2L._SL1000_.jpg",
"https://m.media-amazon.com/images/I/41srF-iY93L._SL1000_.jpg",
"https://m.media-amazon.com/images/I/41tVr19I3zL._SL1000_.jpg",
"https://m.media-amazon.com/images/I/41HMaO9jO3L._SL1000_.jpg",
"https://m.media-amazon.com/images/I/61e8hPmeoYL._SL1000_.jpg",
"https://m.media-amazon.com/images/I/61Gj1Kc5R5L._SL1000_.jpg",
"https://m.media-amazon.com/images/I/61r6PutKGwL._SL1000_.jpg",
"https://m.media-amazon.com/images/I/717Id5h1fhL._SL1000_.jpg"
],
"link": "https://www.amazon.com/dp/B0CL61F39H",
"listedSinceDate": "2023-12-10",
"mainImage": "https://m.media-amazon.com/images/I/31kTNmpm6vL.jpg",
"marketplaceId": "ATVPDKIKX0DER",
"reviews": {
"averageRating": 4.7,
"reviewSummary": "4.7 out of 5 stars",
"totalReviews": 7092
},
"title": "PlayStation\u00ae5 console (slim)",
"variations": [
{
"asin": "B0F6968Y5G",
"attributes": {
"Pattern Name": "PS5 w/ Black Ops Bundle",
"Style": "PlayStation\u00ae5 Digital Edition (slim)"
}
},
{
"asin": "B0CL5KNB9M",
"attributes": {
"Pattern Name": "PS5 Only",
"Style": "PlayStation\u00ae5 Digital Edition (slim)"
}
},
{
"asin": "B0CL61F39H",
"attributes": {
"Pattern Name": "PS5 Only",
"Style": "PlayStation\u00ae5 console (slim)"
}
},
{
"asin": "B0F691TJTP",
"attributes": {
"Pattern Name": "PS5 w/ Black Ops Bundle",
"Style": "PlayStation\u00ae5 console (slim)"
}
},
{
"asin": "B0FD54CGQ8",
"attributes": {
"Pattern Name": "PS5 w/ $100 PlayStation Store GC",
"Style": "PlayStation\u00ae5 Digital Edition (slim)"
}
},
{
"asin": "B0FD4WGVH5",
"attributes": {
"Pattern Name": "PS5 w/ $100 PlayStation Store GC",
"Style": "PlayStation\u00ae5 console (slim)"
}
}
],
"videos": [
"https://m.media-amazon.com/S/vse-vms-transcoding-artifact-us-east-1-prod/8af0ddf1-55f5-4e71-9463-39602c3edbae/default.jobtemplate.hls.m3u8",
"https://m.media-amazon.com/S/vse-vms-transcoding-artifact-us-east-1-prod/50938d5c-2a9b-427a-b766-21b7cd63502e/default.jobtemplate.hls.m3u8"
]
}
},
"success": true
}
3. Monitoring Seller Performance with Amazon Seller Review
Assess seller reliability and customer satisfaction levels using the Amazon Seller Review endpoint. Understanding seller performance can inform decisions about potential partnerships or competitive analysis.
Endpoint: /amazon-seller-review
Method: GET
Example Request (cURL):
curl 'https://sellermagnet-api.com/amazon-seller-review?sellerId=A1B2C3D4E5F6G7&marketplaceId=A1PA6795UKMFR9&api_key=YOUR_API_KEY'
Example Response:
{
"data": {
"marketplace": {
"ATVPDKIKX0DER": {
"last5Reviews": [
{
"dateRated": "By gary kraus on June 5, 2025.",
"reviewText": "great",
"starRating": "5 out of 5 stars"
},
{
"dateRated": "By Amazon Customer on June 5, 2025.",
"reviewText": "Ok",
"starRating": "5 out of 5 stars"
},
{
"dateRated": "By Graciela Casta\u00f1eda on May 21, 2025.",
"reviewText": "Excelente",
"starRating": "5 out of 5 stars"
}
],
"sellerFeedback": {
"30": {
"rating": "3.3",
"reviewsCount": "7"
},
"90": {
"rating": "3.6",
"reviewsCount": "30"
},
"365": {
"rating": "3.9",
"reviewsCount": "114"
},
"lifetime": {
"rating": "4.5",
"reviewsCount": "1,535"
}
}
}
},
"sellerId": "A1CWSGXIR635I6"
},
"success": true
}
4. Analyzing Pricing and Offers with Amazon Product Offers
The Amazon Product Offers endpoint provides real-time data on product pricing, seller information, and availability. This is crucial for dynamic pricing strategies and competitive positioning.
Endpoint: /amazon-product-offers
Method: GET
Example Request (cURL):
curl 'https://sellermagnet-api.com/amazon-product-offers?asin=B08N5WRWNW&marketplaceId=A1PA6795UKMFR9&api_key=YOUR_API_KEY'
Example Response:
{
"data": {
"asin": "B0CL61F39H",
"buyBox": {
"condition": "New",
"deliveryDate": "2025-06-28",
"fulfillmentType": "FBA",
"inventory": 30,
"positivePercentage": 0,
"priceWithoutShipping": 499,
"sellerId": "Amazon",
"sellerName": "Amazon",
"shippingPrice": 0,
"totalPrice": 499,
"totalReviews": 0
},
"currency": {
"code": "USD",
"name": "United States Dollar",
"symbol": "$"
},
"marketplaceId": "ATVPDKIKX0DER",
"offers": [
{
"condition": "New",
"deliveryDate": "2025-06-28",
"fulfillmentType": "FBA",
"inventory": 30,
"positivePercentage": 0,
"priceWithoutShipping": 499,
"sellerId": "Amazon",
"sellerName": "Amazon",
"shippingPrice": 0,
"totalPrice": 499,
"totalReviews": 0
},
{
"condition": "Used - Very Good",
"deliveryDate": "2025-07-07",
"fulfillmentType": "FBM",
"inventory": 10,
"positivePercentage": 78,
"priceWithoutShipping": 409.99,
"sellerId": "A17J18A7XABQI9",
"sellerName": "PRICE 2 SAVE",
"shippingPrice": 0,
"totalPrice": 409.99,
"totalReviews": 6892
},
{
"condition": "Used - Good",
"deliveryDate": "2025-06-26",
"fulfillmentType": "FBM",
"inventory": 1,
"positivePercentage": 87,
"priceWithoutShipping": 409.99,
"sellerId": "A1YU28SVL05CUG",
"sellerName": "premier liquidation",
"shippingPrice": 9.84,
"totalPrice": 419.83,
"totalReviews": 1177
},
{
"condition": "Used - Very Good",
"deliveryDate": "2025-06-30",
"fulfillmentType": "FBM",
"inventory": 1,
"positivePercentage": 40,
"priceWithoutShipping": 418.99,
"sellerId": "A2NBVGK6C0HCUA",
"sellerName": "Fix N Plug",
"shippingPrice": 3.99,
"totalPrice": 422.98,
"totalReviews": 30
},
{
"condition": "Used - Good",
"deliveryDate": "2025-06-30",
"fulfillmentType": "FBM",
"inventory": 1,
"positivePercentage": 94,
"priceWithoutShipping": 423.99,
"sellerId": "AZZMAGMBAQU46",
"sellerName": "VG1shop (Serial # Recorded)",
"shippingPrice": 3.99,
"totalPrice": 427.98,
"totalReviews": 163
},
{
"condition": "Used - Acceptable",
"deliveryDate": "2025-06-28",
"fulfillmentType": "FBM",
"inventory": 1,
"positivePercentage": 0,
"priceWithoutShipping": 433.85,
"sellerId": "Amazon",
"sellerName": "Amazon Resale",
"shippingPrice": 0,
"totalPrice": 433.85,
"totalReviews": 0
},
{
"condition": "Used - Very Good",
"deliveryDate": "2025-07-01",
"fulfillmentType": "FBM",
"inventory": 1,
"positivePercentage": 73,
"priceWithoutShipping": 419.99,
"sellerId": "AO9EU0V84CET9",
"sellerName": "StarEdge Electronics",
"shippingPrice": 15.75,
"totalPrice": 435.74,
"totalReviews": 154
},
{
"condition": "Used - Very Good",
"deliveryDate": "2025-06-27",
"fulfillmentType": "FBM",
"inventory": 2,
"positivePercentage": 74,
"priceWithoutShipping": 441.49,
"sellerId": "A2E7NH3SLWCOH4",
"sellerName": "Tech for Less",
"shippingPrice": 0,
"totalPrice": 441.49,
"totalReviews": 56746
},
{
"condition": "Used - Very Good",
"deliveryDate": "2025-06-27",
"fulfillmentType": "FBM",
"inventory": 1,
"positivePercentage": 84,
"priceWithoutShipping": 443.7,
"sellerId": "A3JEKQLX9Y2C9L",
"sellerName": "SaveCentral",
"shippingPrice": 0,
"totalPrice": 443.7,
"totalReviews": 7483
},
{
"condition": "Used - Like New",
"deliveryDate": "2025-06-27",
"fulfillmentType": "FBM",
"inventory": 2,
"positivePercentage": 80,
"priceWithoutShipping": 439.99,
"sellerId": "A1KOYPV53GXGUI",
"sellerName": "JRS GAMES",
"shippingPrice": 3.99,
"totalPrice": 443.98,
"totalReviews": 81
},
{
"condition": "Used - Very Good",
"deliveryDate": "2025-06-28",
"fulfillmentType": "FBA",
"inventory": 8,
"positivePercentage": 82,
"priceWithoutShipping": 444.99,
"sellerId": "A3853PJW50SJG8",
"sellerName": "Wardyga Management Services LLC",
"shippingPrice": 0,
"totalPrice": 444.99,
"totalReviews": 60
}
],
"productLink": "https://www.amazon.com/dp/B0CL61F39H",
"productMainImage": "https://m.media-amazon.com/images/I/31kTNmpm6vL.jpg",
"productTitle": "PlayStation\u00ae5 console (slim)"
},
"success": true
}
5. Converting Product Identifiers with Amazon ASIN Converter
Utilize the Amazon ASIN/ISBN/EAN Converter to translate product identifiers, which is useful when expanding product listings or comparing data across different platforms.
Endpoint: /amazon-asin-converter
Method: GET
Example Request (cURL):
curl 'https://sellermagnet-api.com/amazon-asin-converter?asin=B08N5WRWNW&marketplaceId=A1PA6795UKMFR9&conversion_direction=asin-to-ean&api_key=YOUR_API_KEY'
Example Response:
{
"data": {
"asin": "B0CLTBHXWQ",
"eanList": [
"0711719577294"
],
"listedSince": "2023-12-30 01:00:00",
"productTitle": "Playstation 5 Console Edizione Digital Slim"
},
"success": true
}
Advanced Strategies for Market Diversity
- Geo-Specific Analysis: By incorporating Geolocation data, businesses can tailor their strategies to specific regions, accounting for local preferences and market conditions.
- Trend Identification: Monitoring bestseller lists and product statistics over time helps in identifying emerging trends and capitalizing on new opportunities.
- Seller Categorization: Grouping sellers based on their review ratings and product offerings can reveal different competitive segments within the marketplace.
Get Started with SellerMagnet API
Ready to unlock the power of Amazon marketplace diversity analysis? Visit SellerMagnet API to explore our Pricing options and Try Free. For Documentation and Code Examples, visit our dedicated pages.
By leveraging SellerMagnet API, businesses can gain a deeper understanding of the Amazon marketplace, enabling them to make data-driven decisions, optimize their strategies, and achieve sustainable growth.
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